Project Description

I am an industrial designer developing a digital product: a downloadable library of furniture manufacturing files (PDF + technical documentation), sold through Hotmart.

I am seeking an experienced sales funnel specialist to conduct a comprehensive audit of my current system and provide actionable recommendations to improve conversion rates. This is a one-off project, not a long-term management role.

Current Setup:

Product: Digital files for furniture makers, carpenters, workshops, and design entrepreneurs
Platform: Hotmart
Traffic: Instagram (organic), initial paid ads
Status: No consistent sales yet

Scope of Work (Audit):

Offer & Positioning: Clarity of value proposition, perception (low-value vs. premium), pricing strategy
Landing/Product Page: Messaging, hierarchy, conversion elements, copywriting, headline effectiveness, benefits vs. features
User Journey: Instagram/ads → landing page → purchase; abandonment points; missing steps (trust, information, etc.)
Traffic Strategy: Review current channels and consistency, provide recommendations for initial paid campaigns (Meta Ads or other)

Deliverables:

Structured report (PDF or Notion) including:Identified problems
Prioritized improvements
Clear recommendations for 3, 6, and 12-months
Optional: Loom video explaining findings (desirable)

Ideal Candidate:

Proven experience auditing digital product sales funnels (courses, templates, downloads, etc.)
Familiarity with Hotmart or similar platforms
Strong understanding of conversion optimization
Experience working with technical or niche products

To Apply:

Provide 1–2 examples of similar funnel audits or projects
Briefly explain your audit approach
Share relevant results (e.g., conversion rate improvements)

Budget: $100–$400 (fixed fee)

Notes: Successful audit may lead to a second phase involving implementation and optimization.