Project Description

About Blowie:
Premium herbal products (Damiana mix, eco-friendly accessories) with strong traction in NL & BE. Scaling across Europe with a community-driven approach.

Role Focus:

Organic Growth / SEO (Primary)
Shopify optimization
Conversion Rate Optimization (CRO)
Data-driven growth insights

Responsibilities:

Perform keyword research for EU markets (EN/NL/DE/ES)
Optimize product pages, collections, blogs
Improve internal linking, site structure, fix technical SEO (Shopify-specific)
Build scalable SEO content strategies
Enhance UX in Shrine theme, optimize conversions, mobile speed
Suggest/implement A/B tests to improve CR, AOV, LTV
Track SEO performance using GA4, Search Console, deliver actionable insights

Requirements:

Proven Shopify SEO experience
Strong technical & on-page SEO skills
Content strategy experience
CRO experience
Able to execute independently

Bonus:

Shopify Liquid knowledge
EU market expansion experience
Herbal/alternative lifestyle brands
Multilingual SEO (NL/DE/ES)

Commitment & Compensation:

Long-term collaboration
$200/month (hours flexible; performance bonuses available)

Ideal for someone who wants a long-term growth partnership, not just task execution.